Yay!!! Professor Balakrishnan (a freakishly amazing genius!) has returned from his trip, and today got to lecture our group! Today we discussed branding, and it was quite the interesting topic. I never even knew that there was such a thing called the SAFTA before coming to this class. I just thought these free trade agreements were something the US decided to implement. But with that and among other things, the function of branding became obvious to countries worldwide: for identification, practicality, guarantee, optimization, characterization, continuity, and ethical values. The main objective of marketing however is to disorient the customer (which just sounds cruel, but it’s true) but branding reverses this objective for it is for reorienting the customer. Even the branding creates risk, it allows for companies to compete more, and with that there needs to be more interaction worldwide for these companies to remain leaders. Just like our favorite person, Friedman, says… with the world becoming flat, it’s much easier to do business worldwide.
No comments:
Post a Comment